#behaviorchange
Report: Global Sustainable Investing Market Surpasses $21 Trillion
The global sustainable investment market has grown “substantially” in the past two years with assets reaching $21.4 trillion by the start of 2014, according to a new report by the Global Sustainable...
#BehaviorChange #Communication
Eat 'Green,' U.S. Dietary Panel Recommends – and That Doesn’t Mean Just Vegetables
A draft of the official new U.S. recommendations for Americans’ diets is out, and for the first time the Dietary Guidelines Advisory Committee has advocated for strong consideration of environmental...
#Collaboration #SupplyChain
Why Transparency and Collaboration Are Vital to the European Commission’s CSR Strategy
As the European Commission (EC) prepares its new five-year strategy for Corporate Social Responsibility (CSR), delegates at their Multi-Stakeholder Forum on CSR on 3rd and 4th February urged the EC...
Domtar Encouraging Customers to Ask Themselves: Where Does My Paper Come From?
This month, responsible paper company Domtar launched Paper Made Here — a new program that encourages its stakeholders to ask themselves: “Where does my paper come from?”The Paper Made Here...
#BigData #SocEnt #Marketing
Smart Data at the Heart of Pro-Social Brands
“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically...
Electronics Giants Partner with CDP on Supply Chain Greenhouse Gas Initiative
This week, the Electronic Industry Citizenship Coalition (EICC), a nonprofit coalition of many of the world’s largest leading electronics companies — including Apple, Cisco, Dell, Eastman Kodak, HP,...
#Communications #SupplyChain
Walmart.com Launches New Shop to Help Shoppers Find and Support Sustainability Leaders
On Tuesday, Sustainable Brands joined a couple hundred Walmart team members and industry influencers at Walmart’s eCommerce headquarters in San Bruno, CA to learn about an important milestone on the...
#Collaboration #BehaviorChange #SocEnt
Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause
Unilever UK and Greenredeem, which rewards people for everyday conscious actions (similar to the UK equivalent of Recyclebank), have announced a partnership aimed at increasing recycling rates and...
#supplychain
Mars and Fairtrade Extend Sustainable Cocoa Partnership for UK and Ireland
Mars Chocolate UK and Fairtrade Foundation have extended their partnership to source Fairtrade-certified cocoa for MARS® Bars in the United Kingdom and Ireland by October 2015.Mars is the first UK...
Beyond Incremental: Sustainability Initiative at MIT Sloan Takes Innovation to Scale
Once companies tackle the low-hanging fruit of operational improvement — carbon footprints, energy-efficiency retrofits and waste reduction — they are ready to address deeper sustainability...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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