eBay Drops ALEC After Pressure From Environmental Groups; Activists Set Sights on AT&T, UPS
On Thursday, after months of pressure from climate change activists, eBay confirmed its departure from the American Legislative Exchange Council (ALEC).“This is a major victory for those of us who...
#EmployeeEngagement
Sustainability Managers Bring More to the Table Than Environmental Expertise
Many companies today view sustainable business practices as an integral part of their overall strategy — and much more than an opportunity to enhance their brand image. A natural extension of this...
#Startups #BehaviorChange
New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions
Looking for something to hold you accountable on your New Year’s resolution to be more active? Changers — a German startup whose mission is to motivate behavior change by making sustainable actions...
#ICT&bigdata
Tradeshift Waiving Fees for Companies Building Circular Economy Apps
Tradeshift, which digitally connects enterprises with their suppliers via a cloud-based platform, announced on Tuesday that it will waive the 30 percent revenue share it receives from organizations...
#marketing&comms
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top...
#wastenot
Report: 5 Trillion Pieces of Plastic Floating in World’s Oceans
More than five trillion pieces of plastic, collectively weighing nearly 269,000 tons, are floating in the world’s oceans and causing damage throughout the food chain, according to new research, as...
#Chemistry&Materials
Purdue Researchers Turn Biomass Waste into Valuable Chemical Products
A team of researchers from Purdue University's Center for Direct Catalytic Conversion of Biomass to Biofuels (C3Bio) has developed a new catalytic process that converts biomass waste into chemical...
#WasteNot #SupplyChain
Proving the Business Case: P&G Exceeds 2 Sustainability Goals; One Creates $1.6B in Value
This week, Procter & Gamble published its 16th annual sustainability report, which reveals how the CPG giant made far-reaching — and as it turns out, lucrative — improvements to its global...
#Marketing
LEGO Turning Its Attention to Girls with Call to #KeepBuilding
GoldieBlox, the startup behind “Engineering Toys for Girls” and star capital-raiser on Kickstarter, may have blazed a trail by marketing construction toys to girls. But it may be the venerable, and...
#BehaviorChange #Communication #WasteNot
Why Consumer Education Is Vital for Corporate Sustainability Success
More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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