At Last, a Business Case for CSR That Even Milton Friedman Could Love: The Sustainability Effect!
Way back in 1962, Nobel Prize-winning economist Milton Friedman famously proclaimed, “… there is one and only one social responsibility of business — to use its resources and engage in activities...
What Is Your 'Why'? How I Learned to Live My Purpose
What is your why? It is a question that you have most likely been confronted with at some point in your life. But, do you truly know what it means? And more importantly, have you been able to clearly...
#GreenChemistry #Cleantech
Trending: 'Freaky Friday' Technologies Grow Metal, Create Batteries from Trees
We know from the emerging discipline of biomimicry that natural systems can stimulate sustainable designs for human use. Two recent innovations use trees for inspiration and materials in...
#100DaysToParis
The Nebulous Nexus: Collaboration Is Key to Ensuring Success of COP21
The threats climate change poses to the private sector are significant and the need for international agreements on climate change to keep global warming below 2°C is ever more pressing. The...
Texas Teen Develops $20 Water Purifier to Fight E-Waste Pollution
Eighteen-year-old Perry Alagappan of Texas has created a renewable heavy metal filter capable of removing 99 percent of heavy metals from water that passes through it, The Guardian reports.This could...
#WasteNot
Dewar's Distillery Powering Itself, 8,000 Homes with Biofuel from Whisky By-Products
The Rothes CoRDe, a John Dewar & Sons distillery part-owned by The Combination of Rothes Distillers, is the latest facility under the Bacardi umbrella to produce energy through a biomass boiler...
Study: Contrarian Climate Studies Contain Notable Scientific Errors
A new study published in the journal Theoretical and Applied Climatology examines contrarian climate science — the 3 percent of studies questioning the existence and human causes of climate change —...
#Collaboration #NaturalCapital
Unilever, Walgreens Teaming Up to Fund Clean Water in Kenya
A remote village in Kenya could have access to 15 million gallons of clean water by the end of the year — funded by Unilever shampoo, deodorant and body wash sales at Walgreens.For the first time,...
#Cleantech
Trending: Promising Innovations, Public Sector Momentum Around Solar in the US
President Obama made several announcements on Monday at the National Clean Energy Summit in Las Vegas, mainly related to executive actions under the Clean Power Plan. New financial commitments...
#NaturalCapital #HumanCapital
The Ripple Effect: Unilever on Why Women's Equality Hinges on Water
As World Water Week draws to a close in Stockholm, Sweden, issues of gender equality have been brought into sharp focus with a growing acknowledgement among business leaders that the global water...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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