#cleantech
A (Carbon) Market-Driven Approach to Sustainability
In December of 2015, representatives from virtually every nation gathered in Paris for the 21st Conference of the Parties, better known as COP21. While the conference didn’t fully resolve the steps...
Outerknown Sets New Bar for Transparency by Disclosing Supply Chain, Sharing Suppliers’ Stories
Just one year after the brand’s launch, eleven-time world champion surfer Kelly Slater and menswear designer John Moore’s clothing company Outerknown has publicly released its supply chain. The young...
#leadership #collaboration #SDGs
Virginie Helias: The Power of Purpose and Partnerships, and What They Mean for P&G
With over 20 years working in various roles at Procter & Gamble, Virginie Helias is a brand and innovation veteran. A member of the Sustainable Brands advisory board, she was recently promoted...
#FindReggieLove
Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder
This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as...
#packaging
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new...
#greenchemistry
Walmart Details Progress on Chemicals, Starts Selling Ugly Produce
Walmart announced back in April that it had achieved a 95 percent reduction by weight in the use of high priority chemicals of concern. Now, it has released detailed information on the progress it...
#ict #bigdata
AT&T’s Roman Smith: Here’s How We Can Bring About Tomorrow’s Smart Cities
News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and...
#wastenot
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused...
#SDGs #GlobalGoals
Neighbourly Helping Businesses Align Philanthropic Efforts with SDGs
Companies including SABMiller, Dow, Novozymes, and many others have begun to align their corporate responsibility targets with the Sustainable Development Goals (SDGs) since the United Nations (UN)...
MSC Seeking Stakeholder Input on Enhanced Requirements for Labor Practices
The Marine Stewardship Council (MSC) announced today it will be consulting stakeholders on a number of options aimed at providing the market with greater assurance that MSC-certified fisheries and...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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