blog #Communication #Stakeholders
5 Types of Consumer Reactions Sustainability Leaders Need to Understand Better
Corporate sustainability professionals are an interesting breed, aren’t they? Not always the most relatable or immediately exciting crowd, one might say. And not exactly the easiest to listen to, or...
#supplychain
Marks & Spencer Uses Mobile Tech to Poll Over 60,000 Workers in Five Countries
Marks & Spencer (M&S) has scaled up its use of Labor Link mobile technology in the supply chain to poll 64,230 workers across 46 manufacturing locations in 5 countries (China, India,...
#Collaboration
Boeing, Kenya Airways Partner with Non-Profits to Deliver Medical Supplies in Kenya
Boeing and Kenya Airways have partnered with First Baptist Church in Baytown, Texas, to transport medical equipment to Kajiado, Kenya, on a newly delivered 787 Dreamliner from the company's North...
#Cleantech #WasteNot
Chevy's New Bi-Fuel Impala Can Be Powered by Everything from Sewage and Food Scraps to Beer
As more and more organizations are finding ways to create fuel from waste — case in point: Italy is about to become the first country to require cards and trucks to run on biofuel made from...
#WasteNot
Sustainable Materials at Scale: 100% Recycled Denali Fleece Prevents Waste on Multiple Fronts
Here at The North Face, we believe in making great outdoor gear in a sustainable and responsible way. That’s why we’ve set out to change the way outdoor apparel is made. We’ve set a bold goal to have...
#Packaging #BehaviorChange #Communication
Shareholders Representing $35B Press P&G for Recyclable Packaging
Consumer goods giant Procter & Gamble has made a qualified commitment that 90 percent of its packaging will be recyclable by 2020. The commitment came the day before an October 14 vote on a...
#Collaboration #WasteNot
New Initiative Helping Detroit Businesses Reduce Waste, Costs Through By-Product Synergy
At a time when landfills are overflowing and public pressure is mounting, business can’t afford to waste anything – especially in a city such as Detroit, which is still fighting its way back from...
#supplychain
Report: Sub-Saharan Africa Farm Yields 70-90% Below Potential
Sub-Saharan Africa has the world’s largest gap in farm yields — 70 to 90 percent below their potential — according to a new research tool unveiled Monday.The outcome of a 6-year international...
#wastenot
Italy Will Be First Country to Require Cars, Trucks Use Biofuels from Ag Waste
Italy will soon become the first country in Europe to legally require "advanced biofuels" in cars and trucks, the BBC reports. The new fuels are made from agricultural waste such as straw rather than...
#Products #Chemicals
New C2C Material Health Certificate Provides Blueprint for Sustainable Products
The Cradle to Cradle Products Innovation Institute announced today it will now offer a Material Health Certificate, a tool for manufacturers across industries to communicate their work toward...

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Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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