#NewMetrics
From Disclosure to Action: Envisioning the Post-Reporting World
Suppose for a moment the dust had settled on how, what and to whom we should all be reporting our non-financial data.How: Cheap, effective technology systems permit continuous data monitoring and...
#BigData #NewMetrics
The Latest HP Earth Insights from a Visit to La Selva, Costa Rica
It’s six o’clock in the morning in San Jose, Costa Rica, and I am heading off for a day at La Selva, one of the country’s rainforests. In the lobby I meet with Dr. Jorge Ahumada from...
#Startups
Unilever, ad:tech London Offering $50K to Tech Startups That Might Be 'The Next Big Thing'
Unilever has partnered with the ad:tech London initiative and the trade show’s Future Media and Technology Summit. With this new partnership, a range of marketing and media tech startup hopefuls will...
#Communications
Coca-Cola Adopts Front-of-Pack Traffic Light Nutritional Labels in UK
Coca-Cola products in the United Kingdom will soon sport a system of traffic light coded labels and Reference Intakes (RIs) to indicate how much fat, salt and sugar an item contains.This decision...
#supplychain
MSC-Labeled Seafood Products Increase by 118% in 5 Years
Increasing consumer demand and a greater commitment to sustainability by the fishing industry and retailers has led the number of Marine Stewardship Council (MSC) labeled products to more than double...
#NewMetrics #HumanCapital
Four 'Forces for Good' We Can Leverage to Inform Human Capital Value
"Too much of what led up to the crisis in the old bubble days — the conspicuous consumption, the latter-day Gatsbyism — was fueled by a need to fill a huge emotional and psychological void left by...
#Communication #Collaboration
Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign
Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience...
#NewMetrics
Ben & Jerry's Pilots the MultiCapital Scorecard™ Method
Way back in 2000 when Ben & Jerry’s (B&J) was acquired by Unilever, Ben Cohen and Jerry Greenfield had the presence of mind to require that the acquisition agreement itself include language...
#cleantech
Vermont’s Largest City Now 100% Powered by Renewables
Burlington, Vermont now acquires all of its energy from renewables sources, including wind, hydro, and biomass, after the recent purchase of 7.4 megawatt Winooski One hydroelectric project.The city...
#behaviorchange
G8 Taskforce Issues 8 Recommemdations to Catalyze Global Impact Investment
The Social Impact Investment Taskforce, created by the governments of the G8 in June 2013 to nurture a global market for impact investing, has released eight high-level recommendations devised by...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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