New App Offers Transparency from Seed to Sip, Field to Fork
Launched today in the UK, an app called Almond digitizes fast-moving consumer goods (FMCG) products aims to revolutionize how consumers interact with the food and drink they consume. By scanning the...
#sb18vancouver
Employee Engagement 3.0: How Starbucks, Unilever Go the Extra Mile
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged...
CGF Calls for Accelerated Action Against Forced Labor, Unethical Recruitment
At the 2018 Global Forum on Responsible Business and Recruitment this week, the Consumer Goods Forum (CGF) called on businesses around the world to play their part in the fight to end all forms of...
#sb18vancouver
Technology at Its Tipping Point: A Design Manifesto for Humanity
Today, we are at a confluence of three global tipping points. Environmentally — from extreme and destructive weather events to rising sea levels and temperatures, climate change is impacting...
Can Blockchain Really Answer All of Our Transparency Challenges?
For some, blockchain is the disruptive technology that promises to solve transparency problems by creating one version of the truth; for others, it is all hype with no great real-world application...
#sb18vancouver
Frameworks to SHIFT Behavior, Create MAPS for Product Marketing
How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One...
#sb18vancouver #behaviorchange #marketing
Marketers, Neuroscientists Demystify the Conscious Consumer vs. the Consumer Unconscious
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged...
Trending: Goldman Sachs, CMS Energy, Danish Pension Funds Take on Sustainability-Linked Investments
Among the latest wins for ‘good finance,’ Goldman Sachs Asset Management (GSAM) launched an exchange-traded fund (ETF) tied to measurements of “just” business behavior; utility company CMS Energy has...
Q&A: Nestlé's Work to Become a 'Nutrition, Health and Wellness Company'
Nestlé has been active on a lot of sustainability fronts lately, from water and climate policy to deforestation and workers’ rights, to plant-based protein and plastic packaging reduction. While...
#leadership
Why My OBE Shows That the Greatest Sustainability Challenges Lie Ahead, Not Behind Us
On Thursday, June 14th, I will be with my closest family at Buckingham Palace, proudly receiving my OBE. For those outside the UK, this may not mean much (unless you’ve been watching “The Crown”),...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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