Pride, Not Guilt Biggest Driver of Pro-Environmental Actions
A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study...
Corporate Community Engagement: 5 Essential Considerations
Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard...
Want Economic Equality? Change Your Shopping Habits
The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing...
Kashi Certified Transitional Program Increases 400% in Just 2 Years
Kashi continues to expand its Certified Transitional portfolio, today announcing that with the support of consumers, it will now source Certified Transitional ingredients from more than 4,200 acres...
GoodWell ‘Mind the Gap’ Initiative to Create Common Methodology to Measure Pay Inequality
Without a uniform, universally accepted and publically available measurement methodology, companies large and small wanting to eradicate the pay gap are often left wondering where to start. A new...
The Role of Business in Driving Sustainable Consumption, Production
Business is increasingly aligning its activities with the United Nation’s Sustainable Development Goals (SDGs). A recent report shows that 43 percent of the world’s largest 250 companies are now...
Drone Technology Making Forestry Faster, Safer, More Efficient
Imagine a drone, hovering high above your home. A package is released from its clutches and gently drifts to the ground, aided by a parachute. And just like that, the package you ordered only 30...
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss. Prepared by...
Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics
Single-use plastics continue to lose their appeal as the global community rallies around the concept of a circular economy. The UK, in particular, is taking the lead, setting a new standard for both...
Trending: Startups, Government Put Planned Obsolescence in Its Place
As increasing emphasis is being placed on circularity, the concept of planned obsolescence is being called into question. While it has long been criticized by consumers, brands and governments are...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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