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Replenish the World Through Better Brands
Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have a unique role to play in both focusing corporate energy and also influencing culture. We seek to enable the success of better brands that are helping shift the world to a sustainable economy by helping them embed environmental and social innovation into the DNA of their business so that sustainability becomes a core driver of business and brand value.
What We Do:
We inspire, engage and equip our community to profitably innovate for sustainability by facilitating community interaction at large and small scale, and by providing supporting resources including online content, live events, a learning library, a solutions provider directory, and more.
All of our offerings are designed to help brand and sustainability professionals uncover new avenues for decoupling business growth from increasing drain on eco-system services and delivering shared value to more of the range of business stakeholders. Acting as a pointer to key trends and emerging best practices, Sustainable Brands delivers the inspiration, ideas, community and solutions companies need to position themselves for long term success in a changing global marketplace.
Sustainable Brands is home to a growing community of passionate individuals from around the world who are committed to leverage environmental and social innovation to deliver exceptional business performance AND shared value to those they impact.
Touching over 250,000 professionals from 50 countries in 2012 via sustainablebrands.com, our social media channels, the community is raising the bar for how brands worldwide think about how to create and deliver value in the 21st century. Continued growth is expected in 2013 as the community expands to host a growing list of live events in key global markets.
Why Sustainable Brands?
Sustainable Brands uniquely brings both creative and technical experts together for lively 'systems thinking in action' conversation geared to help brands succeed while accelerating the shift to a sustainable economy.
Acting as a platform for amplifying thought leadership and success stories and facilitating peer-to-peer learning, we keep our community abreast of emerging trends and market drivers, help unpack shared challenges, showcase new tools and resources and encourage and enable collaboration on initiatives that support three key areas of focus: Measuring the value, including return on investment, of environmental and social innovation; accelerating the more beyond incremental to heritical innovation; and shifting consumer demand and behavior toward more sustainable lifestyles and consumption patterns.