Sustainable Brands is a learning, collaboration, and commerce community of over 348,000 sustainable business leaders from around the globe. Our mission is to empower more brands to prosper by leading the way to a better world. We produce content, events and other learning solutions designed to inspire, engage, and equip our community to profitably innovate for sustainability. Our members come from these brands and hundreds more.
many big brands in the Sustainable Brands community
(sustainable)
Enduring. In the design of global enterprise and economic systems, to support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.
our definition of sustainable
(brand)
Identity. Whether corporate, product, personal, city, state or country, organization or otherwise, your brand is first who you are, what you do, and how you do it, and only then, how you share your story. In the 21st Century, integrity at all levels is key to building a successful sustainable brand of any sort.
our definition of brand
(sustainable brand)
A better brand that endures by respecting and delighting all stakeholders in both this and future generations.
Sustainable Brand defined
Our Perspective: Brands have a unique role to play in focusing business resources and driving society towards a sustainable future. 
ROLE OF BRANDS
Brands are uniquely equipped to define and deliver value to society by creating cultural aspiration (demand) and by aligning resources to effectively meet that demand. Sustainable brands recognize the needs of both individuals and society, and redirect culture and resources toward creating and fulfilling aspirations that benefit all. In so doing, they win in the marketplace by capturing the hearts, minds and loyalty of their customers.
BRAND AT THE CENTER OF TODAY’S SMART BUSINESS
OUR MISSION:
To replenish the world through better brands.
Bridge to better brands
OUR GOAL:
To be the bridge to better brands.
OUR GOAL
We inspire, engage and equip brands to prosper by leading the way to a better world.
core business value
Global professionals in sustainability & CSR, business & brand strategy, product design & innovation, and marketing communications who are driving business innovation towards a sustainable future.  Our community members are:
• Visionary • Creative • Proactive • Strategic • Influential • Collaborative
our audience
1. Focused on opportunity and solutions, not obstacles and criticism
2. Informed about what is, while presenting a sense of what could be
3. A catalyst and connector emphasizing mutual respect, inviting intelligent discourse and celebrating progress wherever it is found
4. Inclusive, resilient, adaptive and honest versus perfect
our voice
1. Serve as a Bridge for Sustainable Innovators 
2. Create a Space for Systemic Innovation 
3. Embrace Both/And 
4. Support Open, Authentic, Straight Talk
5. Aspire to Be Our Own Better Brand 
GUIDING PRINCIPLES

Replenish the World Through Better Brands

Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future.  We recognize that brands today have a unique role to play in both focusing corporate energy and also influencing culture.  We seek to enable the success of better brands that are helping shift the world to a sustainable economy by helping them embed purpose-driven environmental and social innovation into the DNA of their business so that sustainability becomes a core driver of business and brand value.

What We Do:
We inspire, engage and equip our community to profitably innovate for sustainability by facilitating community interaction at large and small scale, and by providing supporting resources including online content, live events, a learning library, a solutions provider directory, and more.

All of our offerings are designed to help brand and sustainability professionals uncover new avenues for decoupling business growth from increasing drain on eco-system services and delivering shared value to more of the range of business stakeholders. Acting as a pointer to key trends and emerging best practices, Sustainable Brands delivers the inspiration, ideas, community and solutions companies need to position themselves for long term success in a changing global marketplace.

Our Community:
Sustainable Brands is home to a growing community of passionate individuals from around the world who are committed to leverage environmental and social innovation to deliver exceptional business performance AND shared value to those they impact.

Touching over 348,000 professionals from 86 countries across the globe via sustainablebrands.com and our social media channels, the community is raising the bar for how brands worldwide think about how to create and deliver value in the 21st century. Continued growth is expected this year as the community expands to host a growing list of live events in key global markets.

Why Sustainable Brands?
Sustainable Brands uniquely brings both creative and technical experts together for lively 'systems thinking in action' conversation geared to help brands succeed while accelerating the shift to a sustainable economy.

Acting as a platform for amplifying thought leadership and success stories and facilitating peer-to-peer learning, we keep our community abreast of emerging trends and market drivers, help unpack shared challenges, showcase new tools and resources and encourage and enable collaboration on initiatives that support three key areas of focus:  Measuring the value, including return on investment, of environmental and social innovation; accelerating the more beyond incremental to heritical innovation; and shifting consumer demand and behavior toward more sustainable lifestyles and consumption patterns.

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