Director, Audience Marketing & Sales [Full-time, San Francisco]

About Sustainable Brands:

Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media headquartered in San Francisco, CA.

Joining our team offers you the opportunity to gain a first-hand awareness into what is happening at the forefront of innovation for sustainability. You'll meet the people who are making it happen and growing yourself and contributing to a healthy organization in the process.

Why You:

You are a marketing pro who thinks holistically about the system in which you’re working to understand and affect customer behavior, using creativity and out-of-the-box ideas to drive audience development and retention. At the core, this role is focused on bringing in revenue for Sustainable Brands live events, which is a great motivating force for you.  You know how to use analytics and data as the foundation of your decision process, and become highly focused on creating unique customer experiences that drive results.

Why you'll love working with us:

Our team is a diverse mix of media, sustainability and business experts. Our people are changing the business conversation and in the process are changing the world. We are a team of fun individuals passionate about the role brand and business play in creating a sustainable and regenerative future.  If you are inspired by working with others whose purpose is to have a lasting impact on the world, you’ll fit in well here.

Summary of the role:

The Director, Audience Marketing & Sales, is responsible for strategy and execution for lead generation, community and audience development, and revenue focused marketing for live events. They should have a solid, demonstrated track record driving attendee revenue and audience growth in the conference and event industry. They will be responsible for: 1) delivering attendee revenue goals for Sustainable Brands owned & operated events, 2) oversight and development of marketing objectives and strategies for sponsorship & attendee revenue, and 3) executing on the company-wide community and audience pipeline development. They will work with Global Brand Services team to develop monthly, quarterly, yearly and product specific marketing budgets. 

Primary Responsibilities:

  • Deliver against Live Event attendee revenue goals that are set in collaboration with the senior management team
  • Create and lead online and offline strategies for data-driven marketing efforts to support live event attendee and sponsorship revenue goals
  • Champion our customer segmentation, targeting & personalization strategies; ensure unique, relevant experiences for customers, analyze and optimize continuously while driving customer leads through the purchase funnel.
  • Translate top of funnel leads (from newsletters and content website traffic) into lead flow and convert to attendee sales
  • Upgrade our marketing capabilities across the board,
    • Online: leveraging fresh ideas and industry best practices to create new processes, tools, and capabilities including geo-targeting, industry-targeting, leveraging customer insights, rapid testing.
    • Offline: Creative ideas that reach our customers where they are; Print, phone, direct, face to face, events, etc.
  • Create strategy for non SB.com/newsletter demand generation and sales outreach for product microsites
  • Create and implement successful lead nurture campaigns
  • Design and implement customer loyalty and cross-sell initiatives, remarketing, SEO/SEM strategies to improve acquisition of customers for live events
  • Manage and oversee marketing operations technologies including, but not limited to Marketo, Salesforce, LinkedIn, Rain King and Google Analytics
  • In collaboration with Live Event Line of Business owner, set product planning and pricing strategies

About You/Experience Required:

  • A Bachelor’s degree with 8+ years of work experience in marketing, product or general management with specific online marketing experience.
  • 3 years of experience managing a marketing team
  • Demonstrated track record of driving attendee revenue and audience growth in the conference and event industry; ideally in the sustainability or brand marketing conference and event industry.
  • Strong experience driving revenue through customer acquisition strategies.
  • Experience building, managing, and reforecasting budgets.
  • You are awesome at developing and optimizing high performing, targeted email based programs in B2B environments
  • You know how to cut through the distraction and deliver on a deadline.
  • You’ve successfully managed third party marketing automation and/or CRM software solutions (Marketo, Salesforce).
  • You are highly collaborative and, despite high-pressure situations with tight deadlines, you are able to work gracefully and productively with cross-functional teams from all backgrounds.
  • You know how to operate effectively in a scaling, dynamic environment.

To apply:

Send your resume and a cover letter that is interesting and personal - and best describes who you are and why you are the one to fill this opportunity with the email subject "Director, Audience Marketing & Sales" - to joinus@sustainablebrands.com.  Also, please include a URL to your LinkedIn profile and Twitter handle if applicable, as well as how you heard about the job.

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