Brand Risk/Reputation Management

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--THIS IS A SERIES--MARKET INSIGHTS FROM TOP RESEARCHERS:MARKET CONDITIONS, INCENTIVES, ROI,AND RISK MANAGEMENT [...
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This session introduces trends and drivers in effective traceability of commodities and products throughout the supply...
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The U.S. government estimates that 27 million people currently live under conditions of slavery. Migrant workers make...
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What if you drove past the gas station and fueled up your car at work every day? To answer this question, Nissan says...
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At SB'14, author Ty Montague espoused the value of a new term he recently coined: storydoing*. Citing Zappos, TOMS, and...
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At SB'14 San Diego, Doug Levy, author of Can’t Buy Me Like and CEO of MeplusYou, proposed that marketing has moved past...
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This panel brings together leading companies and industries trying to improve the safety of the chemicals used in their...
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The focus of this session is how the FTC is applying the new General Environmental Benefit Claims rule in the real...
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Panera Bread's Chief Concept Officer, Scott Davis, examines the company's newly launched Food Policy, centered around a...
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CVS realized that selling cigarettes was inconsistent with its mission as a pharmacy to make people healthier. So the...

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