Brand Risk/Reputation Management

This interview is from the Sustainable Brands London Conference in London, UK - November 27-28, 2012. Sainsbury's Alex...
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Greenpeace Italy released a new green ranking guide revealing major discrepancies between fifteen high-profile fashion...
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Fewer than 20 percent of consumers believe business leaders tell the truth when confronted with difficult issues, and...
Article
The international community has heard the cry from the Democratic Republic of Congo to stop the violence and change the...
Learning
In a 2006 white paper by AcuPOLL North America, Mark Sneider analysed 20,000 new product launches and found — in his...
Article
Simon Mainwaring, founder of social branding firm, We First, and New York Times bestselling author, addresses perhaps...
Learning
The World Resources Institute (WRI) launched an online tool last week that uses current, high-resolution data to map...
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Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total,...
Article
With a number of greenhouse gas (GHG) regulations emerging — including California’s AB32 — many companies are...
Article
Simon Mainwaring, founder of social branding firm, We First, and New York Times bestselling author, addresses perhaps...
Learning

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