Consumer Perception/Behavior

New Research Finds UK Consumers Earning and Saving £4.6 Billion Through the Sharing Economy
New research commissioned by The People Who Share shows that 65% of adults in the UK are already part of the...
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Run Up to SB '13: Nick Miller on Startups in the Sharing Economy
Nick Miller is the CEO of Parking Panda — a service that enables parking space owners (both individuals and commercial...
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Report Finds Peers, Consumer Reviews Now as Trusted as Certifications for Sustainability Claims
A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message...
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Nestlé USA Commits to Sourcing 100% Certified Cocoa Beans For Its Crunch Bars
Socially conscious Nestlé® Crunch® lovers can soon enjoy their favorite chocolate bar even more. At the National...
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#BetheStart Campaign - Week 4: Smarter Travel
With transport now the fastest growing source of greenhouse gas emissions in the UK, sustainable travel can make a...
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The Power of True Transformation: Key Takeaways from SB Rio
Sustainable Brands has arrived in Rio. For the first time, we’ve managed to convey to sustainability leaders in Brazil...
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'Fresher for Longer' Campaign Hopes To Reduce UK Food Waste by Highlighting Importance of Packaging
In a recent report from the Waste and Resources Action Programme (WRAP), researchers determined that consumer attitudes...
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Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand
The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in...
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SAP Advances Business Case for Integrated Reporting
SAP is using its integrated sustainability and annual report to promote more deeply embedded sustainability in its...
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Sustainability: Understand, Adapt, Then Signal
Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it...
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