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IBM

At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.

IBM

IBM is tagged in 104 stories. Page 6 of 6.
A New Toolbox For Today’s Brand Leaders
A New Toolbox For Today’s Brand Leaders

12 years ago - It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.

Coke, Disney, J&J Among Charter Members of Council for Sustainability Innovations
Coke, Disney, J&J Among Charter Members of Council for Sustainability Innovations

12 years ago - Coca-Cola, Walt Disney Company and Johnson & Johnson are among the founding corporate members of the Innovations in Environmental Sustainability Council, a group of global companies coming together to address major sustainability challenges.

New World of Internet Domain Names Has Implications for Corporate Brands, Environmental Groups
New World of Internet Domain Names Has Implications for Corporate Brands, Environmental Groups

12 years ago - Major brands now have the option to operate their own corners of the World Wide Web, a development that is expected to foster greater competition and innovation online, while allowing organizations to strengthen ties with customers and other stakeholders, according to Reuters.

Defining and Developing Personal and Brand Leadership
Defining and Developing Personal and Brand Leadership

12 years ago - This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vital;

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