REI

REI’s purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

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As Featured by Sustainable Brands:

News & Views
Nov 2017

With the launch of its #OptOutside campaign in 2015, REI set a new precedent...

Press Piece
Oct 2017

For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends.

Each year, REI gives...

Press Piece
Aug 2017
Photo: San Quentin Rose, courtesy of CDCR

This year, we launched Force of Nature, an expansive public effort to create more opportunities for women and girls to enjoy the wild. Our goal:...

News & Views
Jul 2017

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a...

Press Piece
Jun 2017

GS1 US® has recognized six companies with GS1 US Excellence Awards for their achievements in implementing GS1 Standards to transform business processes and drive innovation during a ceremony at the...

News & Views
May 2017

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000...

News & Views
May 2017

When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher.

...
Press Piece
May 2017

Merit Partners Inc. and Sunbelt Holdings have been named recipients of the Industrial Project of the Year award by NAIOP for REI Goodyear DC, a distribution center for Recreational Equipment Inc. (REI), located at PV|303, a master planned business park in Goodyear, Arizona.

The facility is the only net zero energy, U.S. Green...

News & Views
Feb 2017

In response to Utah Governor Gary Herbert’s resolution urging the Trump administration to rescind the Bears Ears National Monument, Patagonia ...

Library
Jan 2017

With textile waste in the U.S. projected to reach more than 35 billion pounds in just three years, companies and consumers must find ways to foster a circular economy that keeps clothing at its highest utility—and out of landfills. This discussion with sustainability leaders from two major retail brands, the president of a nonprofit...

News & Views
Jan 2017

More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to...

News & Views
Nov 2016

This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). ...

News & Views
Oct 2016

Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit – and we are...

Press Piece
Oct 2016

REI, the specialty outdoor co-op, has designed its new distribution center to be Net Zero Energy and is pursuing LEED Platinum—the highest level in the U.S. Green Building Council's (USGBC) rating system. Situated in the Arizona desert, the facility is intended to be one of the world's most...

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