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REI

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

REI

REI is tagged in 85 stories. Page 5 of 5.
What I Learned About Sustainability At REI, Part 3: Incremental vs. Breakthrough Changes
What I Learned About Sustainability At REI, Part 3: Incremental vs. Breakthrough Changes

10 years ago - This is the third in a series of posts on things I learned while leading Corporate Social Responsibility at REI for the past seven years (read parts one and two).I’m often asked if incremental improvements can really lead to sustainable business outcomes. In my experience leading sustainability and corporate social responsibility efforts at REI the answer is: yes and no. It all depends on what happens next.

What I Learned About Sustainability At REI, Part 2: Metrics Over Intuition
What I Learned About Sustainability At REI, Part 2: Metrics Over Intuition

10 years ago - This is the second in a series of posts on things I learned while leading Corporate Social Responsibility at REI for the past seven years (read part one).

What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity
What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity

10 years ago - After seven years of working on sustainable business at REI, I am taking some time to reflect and share some of the things I learned. My time at the co-op was a wonderful personal and professional experience, a kind of perfect storm of opportunity: an engaged employee base, a motivated and inspirational leadership, a co-op business model with enthusiastic members all wrapped in a brand and industry position that leveraged $2B in sales well beyond its footprint.

Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label

11 years ago - This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label.

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Obama Appoints REI CEO Sally Jewell as Next Secretary of the Interior
Obama Appoints REI CEO Sally Jewell as Next Secretary of the Interior

11 years ago - Yesterday President Obama announced his nomination of business executive and nature enthusiast Sally Jewell to join his cabinet as the next Secretary of the Interior.