Toyota

Toyota's origins can be traced back to its founding principles of contributing to society by making vehicles. By also making serious endeavors to resolve social issues related to mobility, we are seeking to realize the Toyota Global Vision. When putting these efforts into practice, we diligently reinforce Toyota's true competitiveness in order to grow as steadily as a tree adding annual growth rings and take on challenges for the future as we boldly create new value.

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As Featured by Sustainable Brands:

News & Views
Apr 2008

Green Fatigue. It s a term that s come out of the U.K. recently to describe consumers and designers who are so overwhelmed with in your face green marketing pitches that they have gone back to tried and true products and messages focused on performance and quality. I find the term preposterous! The lone U.K. journalist who coined it in the fall...

News & Views
Apr 2008

April 1, 2008 - Who's the greenest of them all? Nobody, according to a new brandchannel.com survey. When asked about which brands were really serious about sustainable development, the site's self-proclaimed "brandjunkies" opted for "None."

"There are attempts at...

News & Views
Mar 2008

Many companies tout their green processes as they lobby for consumer recognition as a green company. But it would be far more productive to spotlight products instead.  Michael Mendenhall, CMO of HP, demonstrated his understanding of this when, in a recent Ad Age...

News & Views
Mar 2008

BURLINGAME, Calif., March 18, 2008 Sustainable Life Media today announced a first-class speaker line-up and preliminary panel topics for Sustainable Brands 08 (SB08), the only event that addresses how to leverage all aspects of sustainability as a driver of brand value, taking place in California at the Hyatt Regency Monterey Resort from June 2...

News & Views
Mar 2008

March 11, 2008 - Consumers expect to see significant company commitments to environmental leadership before they buy the green marketing hype, according to a new survey from marketing firm EcoAlign. So far, very few brands - among them Toyota and GE - have "walked the walk" enough to achieve any resonance in the market for green products and...

News & Views
Mar 2008

March 10, 2008 - When it is completed in July, Nissan's new North American headquarters in Franklin, Tenn., will be about 35% more energy efficient than a standard office complex, Associated Press reports. The company is the latest in a...

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