Toyota

Toyota's origins can be traced back to its founding principles of contributing to society by making vehicles. By also making serious endeavors to resolve social issues related to mobility, we are seeking to realize the Toyota Global Vision. When putting these efforts into practice, we diligently reinforce Toyota's true competitiveness in order to grow as steadily as a tree adding annual growth rings and take on challenges for the future as we boldly create new value.

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As Featured by Sustainable Brands:

News & Views
Apr 2013

As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National...

News & Views
Feb 2013

Chevrolet is supporting a project called IdleAir to help long-haul truckers avoid idling emissions during rest breaks at truck stops.

IdleAir works by allowing drivers to install a reusable plastic window adapter to their cab, which can power heating and cooling air vents, TV, electrical outlets, Internet and other...

News & Views
Jan 2013

Three global automakers have signed an agreement to jointly develop a fuel cell system to power zero-emissions vehicles. 

The collaboration of Daimler, Ford and Renault-Nissan is expected to reduce investment costs associated with engineering and accelerate the commercialization of fuel cell electric vehicle (FCEV) technology with a...

News & Views
Jan 2013

Sustainability leaders in large service-based organizations know it is important to promote grassroots leadership to engage employees with their organizations’ sustainability goals and brand promise. What happens when we explore the deepest roots of sustainable practices by letting nature guide us?

Applying Biomimicry...

News & Views
Jan 2013

Sustainability leaders in large service-based organizations know it is important to promote grassroots leadership to engage employees with their organizations’ sustainability goals and brand promise. What happens when we explore the deepest roots of sustainable practices by letting nature guide us?

Applying Biomimicry...

News & Views
Dec 2012

Despite world leaders’ inability or unwillingness to forge binding agreements at two global conferences this year, a majority of experts in a recent GlobalScan/SustinAbility survey say...

News & Views
Nov 2012

A version of this post first appeared in Bioplastics Magazine, May/June 2012.

Communicating the benefits of biobased content, the world's newest ecological marketing term, is often tricky. "Biobased" represents all of green marketing's traditional...

News & Views
Nov 2012

This story first appeared in The Huffington Post on November 20th, 2012.

Innovation is a concept that both thrills and terrifies organizations.

The word sounds great in ads and speeches. But in...

News & Views
Nov 2012

Why do even the cleverest marketers often fail to get their sustainable innovations and initiatives into the hands and hearts of customers? Maybe guilt is to blame. Contrite about their role in driving consumption — being seen as part of the problem — marketers eschew the tricks of their trade in pursuit of worthier aims.

But good...

News & Views
Oct 2012

Assembly lines in Japan and the United States produced more than 20,000 plug-in electric vehicles (PEVs) in 2011, an all-time record for such vehicles. But optimism about the market for PEVs has gradually been replaced with a better understanding of the practical challenges of launching new models and expanding PEV sales to mainstream consumers...

News & Views
Oct 2012

Electric car company Tesla Motors unveiled the first of what it says will be many free, solar-powered charging stations across the U.S., Europe and Asia for Tesla drivers. 

Tesla revealed the locations of the first six “Supercharger” stations, constructed in...

News & Views
Sep 2012

Joule — a Massachusetts-based company making liquid fuel directly from sunlight and waste carbon dioxide (CO2) — announced a strategic partnership with carmaker Audi today.

Unlike the multi-step production of biofuels from agricultural feedstocks,...

News & Views
Sep 2012

Sixty-two percent of consumers say they would be more willing to buy products from brands using wind energy, according to a study commissioned by wind turbine maker Vestas. Additionally, 74 percent said they would have a more positive perception of a brand if wind energy were the primary energy source used in its production.

The...

News & Views
Aug 2012

Toyota is participating in a pilot project in central Indiana with utility Duke Energy and the nonprofit Project Plug-IN initiative.

As plug-in hybrid electric vehicles (PHEVs) continue to gain consumer acceptance and market share, automotive companies, utilities and charging equipment providers are collaborating on technology standards...

News & Views
Jul 2012

Toyota and the National Audubon Society have teamed up on a campaign urging Americans to spend more time outdoors this summer.

The "Exit the Highway" campaign highlights nearly 100 nature destinations in more than 60 cities and urges people to pledge to spend more time taking scenic roads to nature. For every initial pledge and for every...

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