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Brand Collaboration to Shift Systems and Drive Shared Benefit

SB London 2012 Audio

This session, led by one of the global leaders in driving whole systems shift toward sustainability, brings together multiple brands from various market sectors in an interactive session aimed at drawing out practical ways brands can collaborate to drive commercial success for both individual brands and the collective. In small group discussions, representatives from leading brands including Tesco, AzkoNobel, Ella's Kitchen, BskyB, Kingfisher and Café Direct, will share how they are working together to mainstream sustainability, tackle business risks and drive business model innovation -- and what they're getting out of it. You'll come away with insights into how to identify opportunities for pre-competitive collaboration that can benefit the whole, and how to assemble and measure the success of multi-stakeholder coalitions.

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