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Merging the Sustainability and Brand Agendas Cover to Cover: A Look Inside an Iconic Brand

This session is devoted to exploring the myriad actions Coca-Cola has taken in the last several years in order to start merging its sustainability journey with its brand values. Find out how Coke is weaving a number of initiatives its brand, marketing, and sustainability teams are collaborating on in its 'Me, We, World' outlook. Learn what specific tools the company is using to embed sustainability values and practices in the very DNA of this iconic brand, where it is in the journey, and what is coming up next on the horizon.
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Brands