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Creating Brand Value with Applied Sustainability along the Life Cycle

SB London 2012 Audio



When looked at from a full life cycle perspective, every product or service has a range of impacts at various stages of its sourcing, manufacturing, distribution, use and/or disposal. This session walks through key tools and processes for assessing impact from 'cradle to grave' with the goal of identifying best places to prioritize innovation to optimize the impact reduction/ROI equation.

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Brands