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Cultural Differences in Effectively Driving Sustainable Innovation

SB London 2012 Audio



Business culture differs in various countries just as consumer culture does. This panel of representatives from the apparel industry -- each representing brands headquartered in different countries, and each collaborating to support sustainable innovation as part of the Sustainable Apparel Coalition -- discusses what has been similar, and unique, about securing their brands engagement in both sustainable innovation and pre-competitive collaboration.

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Media Type

Brands