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Storytelling and Storydoing: Regenerating True Connection and Lasting Engagement

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Join two world-class experts for an introduction to the basics of storytelling and storydoing as holistic approaches to brand strategy and communications. Looking through the unique lens of each, while also comparing and contrasting their methodologies, attendees will walk out with priceless practical knowledge critical for success in today's complex customer landscape. Learn how to frame key components of a brand's journey, how to tell motivating stories, how and when to involve actions in the sequence, and how to iterate with minimum downside going forward.

* Read more about "Storydoing" in Ty's book: True Story: How to Combine Story and Action to Transform Your Business.

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