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Understanding the FTC's New Green Guides in Practice: A Real-life, Detailed Case Study

The focus of this session is how the FTC is applying the new General Environmental Benefit Claims rule in the real world. The FTC now prohibits any unqualified general green claims being made, including using terms such as 'green,' 'eco-friendly' and 'environmentally-sound.' It is also not limited to words – it includes symbols, logos and product brand names. Join Jason Graham-Nye, Co-Founder and CEO of gDiapers, as he takes us through a detailed case study of how the FTC is applying these new rules to all forms of marketing in any medium, whether asserted directly or by implication.
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