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Media and the Sustainability Renaissance

SB'13 Audio

What are the prevailing media attitudes and policies around covering corporate sustainability, and why? How (if at all) can, or should, the media contribute to creating the broad culture shifts required to transition to a more sustainable economy? Which aspects of a corporate sustainability journey tend to be most sensitive or hardest to talk about, and why? What conditions in the media world would create more trust and enable better quality and quantity of corporate sustainability communications? How can media brands create value for themselves by nurturing the sustainability Renaissance and to what extent are they currently doing it?

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