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Dove Real Beauty campaign aims to help women see their natural beauty

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Dove hired a police sketch artist and invited women to have their sketches done. The artist made two sketches of each woman: one in which each woman described her own features to the artist, and another where a third person met with the woman and then described her to the artist. When comparing the two sketches side-by-side, many women found that they were much harsher in their descriptions of themselves. Dove hopes that the campaign will help people be less critical of themselves and appreciate their natural beauty.

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