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Winning the Story Wars by Jonah Sachs

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future, by Jonah Sachs, has turned into an instant must-have classic on effective storytelling, a tool vital to the success of any corporate communications campaign in an era of information overload and instant content gratification. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunities.



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