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THIS IS PART OF THE COLLECTION: TOP 15 TOOLS AND TRENDS TO REIMAGINING BUSINESS MODELS, STRATEGY, AND ROI
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Dorothy MacKenzie, Chairman of Dragon Rouge, adds her findings to a growing body of evidence suggesting that consumer’s attitudes to consumption are changing. MacKenzie invites brands to recognise the shift in consumer behavior and values as an opportunity for business model innovation and presents examples of a new 'Family of the Future 2030' and how common brands such as McDonald’s, Gillette and B&Q could fit into a new collaborative, service-based landscape.

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