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Building Sustainable Brand Value [Complimentary Download]
This short audio series takes you inside a selection of breakout sessions facilitated by industry leaders at SB'12 in San Diego in June. We hope it inspires new ideas to help you spur your success in bringing more sustainable brands to market.
The global Sustainable Brands Community convents an impressive spectrum of thought leaders engaged in turning today's environmental and social challenges into opportunity for innovation. Community members from around the world meet at Sustainable Brands Conferences to generate new ideas, build productive partnerships and learn from the failures – and the successes – of those driving new business value by innovating for sustainability.
This audio series includes:
- The Value of Brand Alignment in the Age of Transparency
View slideshow | James Gregory, CEO, CoreBrand
- Living Your Purpose Driven Brand: Identifying and Shifting Organizational Values for Brand Alignment
Pamela Wilhelms, President and Lead Architect, Wilhelms Consulting Group | Ashley Munday, Leader, Collaborative Strategies, Barrett Values Centre
- Living a Revolutionary Retail Brand: Inside Life at Lush
View slideshow | Shama Alexander, Environmental Officer, Director of Sustainability, LUSH Cosmetics
- A Case Study in Driving Radical Business Transformation at Clarke View slideshow | Lyell Clarke, President & CEO, The Clarke Group