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Free the Kids - Dirt is Good

Playing outside isn't just fun - it's vital. But who spends more time outside, a child or a maximum-security prisoner?

This short video looks inside the minds of prison inmates to find out how much their outdoor time means to them, in promotion of Dirt is Good's 'Free the Kids' campaign, which aims to get kids spending more time outside.

Hear more about this campaign from James Hayhurst, Global Brand Equity Director at Unilever, at Sustainable Brands '16 Copenhagen this September.

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