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Wasting Water Is Weird

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We all know that water is essential; we use it for drinking, cooking, cleaning, and hygiene, but at some point using too much water becomes wasteful. This campaign by Shelton Group, EPA, and several leading brands aims to draw attention to that very moment when we begin to waste by making it undesirable or "weird", thus encouraging water-conserving behavior. See more videos at WastingWaterIsWeird.com.

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