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Let's Get Frank

In this creative distillation of Heineken's 2015 sustainability report, Dutch rapper and vocal word artist Kevin "Blaxtar" de Randamie highlights some of the brewer's achievements in a spoken word performance. "Let's Get Frank" draws the connection between dirt, sustainable agriculture and beer, and emphasizes the business opportunities Heineken has created throughout its value chain while reducing water consumption and emissions production.

The main goal behind the video is to help Heineken's sustainability achievements reach a wider audience - particularly millennials - and to spread its "Brewing a Better World" message.

Blaxtar received near-total creative control over the lyrics, and collaborated on the film with the visual director, Ben Heppener.

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