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CLIF Bar: Meet the Moment

CLIF Bar wants to inspire people to get out there, get moving, and celebrate all the awesome moments along the way. To this end, the company introduced its new program Meet the Moment. The program features 20 Adventure Challenges included on energy bar packaging to encourage customers to try new things, push themselves, and discover new places. Additionally, every time someone tags a completed challenge, #MeetTheMoment, CLIF Bar will donate $1 to a rotating list of environmental non-profits.

Also don't miss Michelle Ferguson, EVP of Marketing at CLIF Bar, discussing Meet the Moment and authentic storytelling at SB'14 San Diego.

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