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Coca-Cola 2nd Lives

The 2nd Lives campaign is a creative approach by Coca-Cola's Vietnam affiliate to give Coke bottles at least one more use before being discarded. In this campaign, Coca-Cola will give out 40,000 alternative-use bottle caps in Vietnam; when customers have finished drinking the Coke they can install these caps to use the bottle in other ways including squirt guns, soap dispensers, paint brushes, and more.
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