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Dick's Sporting Goods: Sports Matter

An estimated $3.5 billion was cut from school sports budgets between 2009 and 2011. And one study predicts that by 2020, 27% of U.S. public schools will not offer sports programs. The DICK’S Sporting Goods Foundation believes in the importance of youth athletics and launched the Sports Matter program to address the growing issue of underfunded youth sports teams. The initiative aimed to raise awareness and match community donations on a new crowdfunding platform to save teams facing financial challenges.

Ultimately, the program achieved 600,000 individual donors, and raised $4 million to fund 187 teams in 35 states.

Frank Igrec, Director of Marketing at Dick's, presented the results of the program at SB'14 San Diego. View the video recording of his presentation here.

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