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FSC: One Simple Action
October 7, 2016
The “One Simple Action, One Profound Impact” campaign marks the first time that six publicly traded companies – some of which are competitors – have come together to promote the Forest Stewardship Council (FSC) directly to consumers. The unprecedented corporate-NGO partnership includes FSC, WWF, HP Inc., International Paper, Kimberly-Clark, McDonald’s, Procter & Gamble and Williams-Sonoma, Inc., all of which sell FSC-certified products.
The partners kicked off the new consumer engagement campaign with this video entitled “One Simple Action,” which encourages consumers to purchase products with the FSC label, and support products that come from responsibly managed forests.