Search the Sustainable Brands Library

FSC: One Simple Action

The “One Simple Action, One Profound Impact” campaign marks the first time that six publicly traded companies – some of which are competitors – have come together to promote the Forest Stewardship Council (FSC) directly to consumers. The unprecedented corporate-NGO partnership includes FSC, WWF, HP Inc., International Paper, Kimberly-Clark, McDonald’s, Procter & Gamble and Williams-Sonoma, Inc., all of which sell FSC-certified products.

The partners kicked off the new consumer engagement campaign with this video entitled “One Simple Action,” which encourages consumers to purchase products with the FSC label, and support products that come from responsibly managed forests.

Read Sustainable Brands' full article on this campaign.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX

Click a term to initiate a search.

Media Type

Brands