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Rainforest Alliance: Follow the Frog

THIS IS PART OF THE COLLECTION: TOP AD CREATIVE
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In this remarkably successful cause campaign, Rainforest Alliance tapped authenticity and humor to show what everyday citizens can do to conserve rainforests. The ad demonstrates that one does not need to embark on the "cliché gringo fantasy" in order to make a difference, but rather only needs to purchase Rainforest Alliance certified products. This ad is notable for veering from the typical approach of cause campaigns by using humor instead of emotional appeals to guilt consumers or donors to action.
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