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South Africa Does #WaterWiseTourism

This 30-second ad promotes tourism in South Africa, with a focus on the industry's #WaterWiseTourism campaign. Facing the realities of climate change and water shortages, the tourism industry has taken a leadership role in working with the local communities and government to deliver more sustainable business practices. The campaign is intended to intrigue people to learn more about these initiatives and South African tourism.

The ad was funded by South African Tourism and produced by Wesgro Promoting Cape Town and Western Cape.

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