Search the Sustainable Brands Library

AXE Peace: Make Love Not War

AXE's recent advertisement for its new bodyspray depicts dictators and tyrants choosing peace and love over violence. Soldiers embrace women instead of firing their weapons, propaganda is used to profess love, and detonators result in fireworks rather than bombs. Axe challenges its customers to similarly make love rather than war by choosing its latest fragrance, AXE Peace.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands