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Bump Mark - The Responsive Food Expiry Label
July 12, 2016
Industrial designer Solveiga Pakštaitė invented an all-new label that – instead of using a date – expires as food does to reveal bumps. In this 1-minute video, she explains that her patent-pending food expiry label, Bump Mark, uses gelatin as a “bio-reactive” layer that degrades at the same rate as the food inside the package. The gel is solid at the start, but turns into a liquid as it expires, allowing people to feel the bumps on the layer below.
The design won a Shell LiveWIRE Smarter Future Award and is an entry in this year’s Dyson Awards. Pakštaitė is developing the labels at the Central Research Laboratory in the United Kingdom, and is seeking partners to take the concept forward.