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The Man Behind Your Chocolate

Rainforest Alliance is on a mission to strengthen the connection between consumers and producers. To do this, the org recently produced two videos to highlight one of its certified cocoa farmers in Côte d'Ivoire. The videos allow the consumer to connect a person--a charming and charismatic person--to their cocoa.

While the original video was meant to me a simple, fun and emotive piece with no numbers or issues, the follow-up video goes into more depth about what Rainforest Alliance is doing to help cocoa farmers, while maintaining the light-hearted spirit of the film.

Rainforest Alliance: http://www.rainforest-alliance.org/

Directed and produced by Nice and Serious: http://www.niceandserious.com/

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