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Novelis 2014 Sustainability Report
November 17, 2014
Novelis' 2014 sustainability report, highlights progress the company is making in regards to improving the sustainability of its business, the aluminum industry and its broader value chain.
The sustainability report, "Adding More Aluminum, Creating Value," details Novelis’ efforts to increase its recycling capacity and the recycled content of its products to 80 percent by 2020, which requires less dependence on higher-carbon primary aluminum and more focus on innovation and technology to accelerate the use of recycled aluminum.
Novelis notes that its transformational business model, which is built on closed-loop recycling, comes when aluminum demand is high and the industries that Novelis serves—automotive, beverage can and specialty markets—are increasingly calling for lighter weight, low-carbon materials.