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Innovation is in the Fabric of Levi Strauss & Co.

Levi Strauss & Co. is trying to change the way we think about apparel with its new Dockers Wellthread line.  For this new label, Levi's embedded the sustainability constraint into every step of the design, manufacture, and use of the product.  Among the numerous sustainability attributes of the line, designers reviewed archived designs to reinforce weak spots to extend product life, resource efficiencies were adopted from the company's Waste<Less and Water<Less lines, and recycle-ready yarn is used in anticipation of future textile recycling infrastructure.  As a result of the efficiencies built into the product line, Levi's will pass on the cost savings to consumers, for a price roughly 30% below comparable products.

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