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The American Dream: How Enabling, Enlightened, and Leadership Brands Can Awaken Us to It

Following a quick recap of their interpretations of the American Dream and brands' historical and current roles, Eric Park, Marc Mathieu, and John Creson present findings from their conference workshops at Sustainable Brands 10, and set forth a solid framework of how enabling, enlightened, and leadership brands can reawaken us to the American Dream.

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