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Balancing Green Messaging with Traditional Value Propositions

Green is hot. Green is cool. But Green on its own doesn't move products. Not surprisingly, what still tops the list of key messages for most businesses when considering purchasing cleantech products and services are cost and ease of use. This panel from Sustainable Brands 09 brings together William Brent, Cleantech Practice Head of Weber Shandwick, along with Aaron Ayer of Hycrete, and Miguel de Anquin of Premier Power to talk about how to balance messaging green in relationship to traditional business decision inputs. What works, what doesn't, and what you should be thinking about.

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