- News & Views
- Solution Providers
Beyond Cause Marketing: Achieving Success via Brand-Led CSR
June 25, 2012
Many brands have adopted cause-marketing partners to communicate a commitment to purpose beyond profit, and have filled their CSR reports with content that few actually read. Is this enough to engage today’s savvier consumer and create confidence in a brand’s commitment to delivering shared value? Not according to Molson Coors, which is finding new ways to fully embed its CSR activity into its brand and brand communications.