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Bonfire Branding with Duke Stump

Former Seventh Generation CMO and Nike brand catalyst Duke Stump helps us capture the essence of sustainability through a wider lens at Sustainable Brands '09. Expect an inspiring narrative informed by key principles that speak to a new breed of businesses and behavior, known as Bonfire brands. Includes inspiration from Buckminster Fuller and Patagonia. Marketing and the essence of a company has to be authentic to its very soul, in order for it to transcend sameness.

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