Search the Sustainable Brands Library

Building in Happiness: How Values and Culture Matter

THIS IS PART OF THE COLLECTION: TOP SB TALKS 2008-2013
[Click to expand full collection]

2008
1] Clorox - Leveraging Environmental Sustainability to Drive Growth with Bill Morrissey

2] Engaging Your Workforce to Build Your Brand - Jeffrey Hollender, Seventh Generation

3] A Global Look Into the Future of Sustainability - Mark Lee

4] World of Good & Ebay - Leveraging the Power of Partnership to Create a Global Brand

5] GAP Inc Environmental Sustainability and Building a Credible Brand

2009
6] The Evolutionary Benefits of Altruism - Dacher Keltner, UC Berkeley

7] SunChip's Sustainable Brand Journey: Thinking Outside (And About) the Bag!

8] Insights into New Consumer Segments: Moms and Millennials - Diane MacEachern

9] The 4th R: Reinvention and Your Sustainable Brand - California Academy of Sciences

10] Empathy in Business & Brands Yields Strong Affinity - Dev Patnaik

2010
11] The Story of Timberland EarthKeepers

12] The Psychometrics of Sustainability - John Marshall Roberts

13] From Corporate Responsibility to Responsible Profit - Jason Saul

14] Culture Shifts and Brands - Tom LaForge, Coca Cola

15] Life Box: Plantable Packaging Assisted by Fungi - Paul Stamets

2011
16] Nike Better World

17] Innovating Philanthropy: Panera's Pay What You Can Stores

18] The Business Value of Fun

19] Building in Happiness: How Values and Culture Matter

20] Leveraging Innovation: Lessons in Bringing Sustainable Packaging to Market

21] Rethinking the Game: Defining a New Purpose for Business

22] "Glocalization": How Starbucks is Leveraging Local with Its Global Brand

2012
23] Go Further: Behind Ford's No Logo Campaign

24] Revolutionizing Our Global Economic Systems

25] A Revolution in Product Design

26] Engaging the Whole for Transformative Change

27] A Creative Brand Approach to an Unrecognized Problem

2013
Click here to see the Top 10 SB Talks of 2013

Sustainable travel and tourism speaks directly to the outdoor adventure enthusiast who has a passion for preserving cultural heritage and replenishing the natural environment within communities they visit. Gap Adventures is a living example of how aligning business strategy to internal values can create a powerful impact on a brand. They are a sustainable tourism company that strives to minimize its impact on the environment, respect local cultures, and offer economic benefits to local businesses and communities while simultaneously providing a memorable experience for travelers. Most importantly, they have embedded the art of philanthropy into the core of their business by dedicating their cause to support the development of small communities around the globe. Established in 2003, their non-profit organization has evolved from travelers committed to giving back to the people and places that they have visited.

Meet Bruce Poon Tip, Founder and Captain of Gap Adventures, in this SB'11 video as he shares his passion for sustainable travel and his desire to align his business strategy with positive social impact.  He'll share examples of how your company can learn to dive deeper into customer engagement and cause-related issues to drive brand value and profitable success in addition to delivering happiness.

Comments

We love this story of how Gap Adventure Travel is generating phenomenal positive economic, and even health benefits for the communities it touches -- without tying up corporate cash or sacrificing margin -- by embedding shared value in its business strategy, and by engaging and empowering customers to fund its philanthropy. There are a raft of great ideas here that any business can borrow to create a virtual cycle of good. What outcomes can you expect by putting some of these great ideas into practice? By empowering your customers to do good while doing business with you, you engender a sense of well being and a positive association with your brand in your customers, your employees and the communities you serve, which in turn generates brand loyalty and repeat business, without compromise to margin. The more you grow, the more shared value you create! Have a listen, and then let us know what ideas you come up with for adopting Gap's ideas to your own brand...

GET THE LATEST NEWS SENT TO YOUR INBOX

Click a term to initiate a search.

Media Type

Brands