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Building a Sustainable Brand at GAP - Kindley Walsh Lawlor

Over the past decade-plus, Gap Inc. has demonstrated a commitment to ethical sourcing and improving conditions in the factories in which its products are made. Leveraging this foundation, Gap Inc. is working to further integrate social responsibility and environmental objectives into its Gap, Banana Republic and Old Navy brands. More than simply strengthening its programs and finding better ways to do business, the brands are finding new ways to connect with customers and involve them in journey. In this featured presentation, representatives from various parts of the business – including Social Responsibility, Strategy and one of Gap Inc.'s brands – present a fresh case study on how the internal pieces are coming together to create a fresh, authentic story for customers in 2008.

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