Search the Sustainable Brands Library

Challenges and Opportunities in Putting Sustainability into the Heart of an Iconic Brand

In this talk, Coca-Cola’s Chief Sustainability Officer Bea Perez describes a shift she sees in what is valued by society, in which people now expect transparency from firms. Bea sees us coming to a “Me, We, World” outlook in which we value our interconnectedness. She discusses her work with Exercise Is Medicine to encourage doctors to prescribe exercise for personal wellness, and to empower five million women entrepreneurs throughout the world by 2020.

User login

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

Engage the community