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Challenges and Opportunities in Putting Sustainability into the Heart of an Iconic Brand
June 23, 2013
In this talk, Coca-Cola’s Chief Sustainability Officer Bea Perez describes a shift she sees in what is valued by society, in which people now expect transparency from firms. Bea sees us coming to a “Me, We, World” outlook in which we value our interconnectedness. She discusses her work with Exercise Is Medicine to encourage doctors to prescribe exercise for personal wellness, and to empower five million women entrepreneurs throughout the world by 2020.