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Women and men are fighting all over the world to save their neighborhoods, streets, cities and countries from the visual pollution caused by excessive outdoor media. This grass root movement is driven by the desire to reconquering the public spaces that have been usurped by private messages. It is about taking control of our physical and mental environment and reconnecting with simple beauty while pushing back on that which de-humanizes and ultimately what homogenizes us. What might the future look like for brands responding to this creeping desire we all have to be in control of those who seek to demand our forced attention?
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