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Conquering Uncharted Territory in the ROI of Sustainability

How do you quantify financial benefits from sustainability, particularly in the case of intangible benefits such as risk reduction or being seen as a leader by customers who are increasingly making sustainability part of their purchasing decisions? How do you take on the challenge of quantifying and communicating the potential financial benefits of product stewardship efforts, in a way that is well received outside of the sustainability organization, too? What specific models can you use to value both intangible and tangible benefits of sustainability in a leading organization, so the results are accepted by business and finance executives alike?

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Brands