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A Creative Brand Approach to an Unrecognized Problem
June 20, 2012
Chipotle Mexican Grill is on a mission to change the way people think about and eat fast food, but many of the burrito behemoth's own customers don't know the lengths it goes to in order to serve food made with ingredients from more sustainable sources. Learn how the company is working to educate customers about what makes it different in a crowded category and, in so doing, solving a problem many don't know exists.