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A Creative Brand Approach to an Unrecognized Problem

Chipotle Mexican Grill is on a mission to change the way people think about and eat fast food, but many of the burrito behemoth's own customers don't know the lengths it goes to in order to serve food made with ingredients from more sustainable sources. Learn how the company is working to educate customers about what makes it different in a crowded category and, in so doing, solving a problem many don't know exists.