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Design for Behavior Change: Helping People Co-Create a Better World - Bruce MacGregor, IDEO
Across industries, we see a growing gap: On the one hand, immense technological and informational shifts have fueled people's desires for their long term well-being, financial security, and positive environmental impact. On the other hand, only a few businesses have stepped in to offer products and services to help people shift their habits in order to support their emerging aspirations. IDEO has deep experience in the area of behavior change, and has curated a set of insights, perspectives and designs that illustrate the untapped market opportunity to participate in people's desire for change and deliver solutions towards progress. We'll explore the tremendous opportunity for goods, services and new business models that not only survive in change, but thrive on it.