Dissecting Communications from the Top 10 Green Brands

This session will take a deep dive into the top ten greenest brands, as identified by the annual ImagePower Green Brands survey, to look at the specific communication strategies employed and how they were successfully leveraged. It will explore the ethics of communication as a tool versus communication as a strategy, and provide insights for other leading brands on what approaches and tactics resonate most with consumers.

Speakers: 
Annie Longsworth
Sandy Skees

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Sustainable Brands 2013 Conference - Get set for an explosion of creativity in 2013 as the sustainable brands community moves From Revolution to Renaissance to celebrate a new era of better brands that are succeeding by leading the way to a better future. Paradise Point in San Diego, CA June 3-6.
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